I welcome research collaborations with academics and practitioners interested in producing scholarly work targeted toward Q1 and Q2 international journals.
I welcome research collaborations with academics and practitioners interested in producing scholarly work targeted toward Q1 and Q2 international journals.
Working papers
Post-Pandemic Social Media Marketing Strategies in Higher Education: A Cross-Platform Content Analysis of Top Universities’ Facebook, Instagram, and YouTube Pages
The Global Impact of Social Commerce: How Cultural Factors Shape Buying Behavior on TikTok and Instagram
The Rise of Sustainable Consumerism in Emerging Markets: A Cross-Cultural Analysis of Green Branding Strategies
Sentiment Analysis of TripAdvisor Reviews Marketing Analytics Insights for Al Baleed Resort Salalah by Anantara
Peer - Reviewed Academic Conference Presentations, and Reviewer Roles
Reviewer, International Journal of Tourism Research (Q1 journal). Wiley. Reviewer certificate
Reviewer, Journal of Consumer Behaviour (Q1 journal). Wiley. Reviewer certificate
2026 American Marketing Association Winter Academic Conference, Madrid, Spain (Program Schedule)
Biason, R., & Bangero, H. (2025). Post-pandemic social media marketing strategies in higher education: A cross-platform content analysis of top universities’ Facebook, Instagram, and YouTube pages. (Conference Proceedings)
Session/ Track Chair. Marketing Strategy and Organization | Branding, Sponsorship, and Market Expansion. American Marketing Association 2026 Winter Academic Conference, Madrid, Spain. (Letter of Confirmation)
Biason, R. (2025). Sentiment analysis of TripAdvisor guest reviews: Data-driven insights for sustainable luxury hotel marketing. In M. Pal (Organizer), Data-Driven Social Impact in Mature and Emerging Markets.
Biason, R. (2024). Reviewer.
Biason, R. (2024). Differential impacts of personalized email marketing: A multifaceted exploration across language and age demographics. In 2024 AMA Global Marketing SIG Conference Proceedings. Verona, Italy: American Marketing Association.
Perez-Torres, M. E. C. S., Rosales, F. P., & Biason, R. S. (2024, March 30–31). The impact of global citizenship education (GCED) on consumer behavior: A scoping review on sustainable marketing campaigns for GCED. In Proceedings of the 2nd International Conference on Business and STEM Education (ICBSTEME). Verdant Hill Hotel, Kuala Lumpur, Malaysia.
Published papers
Biason, R., et al. (in press). Virtual influencer marketing: Mediating roles of product involvement and brand familiarity. International Journal of Electronic Marketing and Retailing.